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Branding Concepts
"Branding" is the often subliminal process by which a business employs marketing strategies to get people to easily remember their products and services over a
competitors' ... essentially, it's applied psychology.
Use Branding to Increase Your Market Share
Branding has evolved over the years and has now become a common term used in marketing. Branding is essentially burning your company or web site name or slogan into the minds of potential customers.
Brand Naming: Even Coke Can Get It Wrong
When Coke launched in China they naturally wanted to retain the 'Coca-Cola' name. There first attempt in Chinese was 'Ke-kou-ke-la' which had the benefit of sounding similar, but unfortunately meant "bite the wax tadpole" or "female horse stuffed with wax" depending on the dialect.
What is Branding and Why Do You Want It?
The way you get your brand across is projecting your personality - who you ARE - in every aspect of your business. What your
web page looks like, the wording, the inclusion of quotes or not, graphics, the way you handle your customers, how well you deliver products, promises and services. You products and your style.
10 Building Blocks to Becoming a Household Name
In an increasingly challenging market flooded with fierce competitors and extremely savvy consumers, learn how to develop a killer brand that will inspire you, attract loyal customers, and knock out the competition.
1-2-3 Success!
Gone are the days where your value as an employee or vendor was linked to your loyalty and seniority. Today, companies are in a constant state of reorganization in response to the rapidly changing demands of the market. In a sense, you are functioning like your own personal corporation. And that means that you have the same need to differentiate yourself and build demand for your services among your target markets.
Branding for Profits
Poor brand may represent negative impression about your
product or be the result of an absence of that impression. It is much more advantageous to offer
a new brand to the market, than try to do something with bad
image. Since we are dealing with psychology, it is clear
that good image and reputation is very hard to build, but it
is even harder to restore.
Small Business Branding: The Personal Connection
As the leader of a small business, how do you succeed in a dynamic world of increasing complexity with a much larger set of competitors? The answer seems too easy to be true: Be Yourself.
The Brand Called You
Every company has a reputation. Everyone you meet will form an opinion about your company, even if they have not done business with you yet. The challenge is to manage your reputation so that the opinion that people have of you is positive. This is what creates a brand.
The Art of Self Branding
The single factor that often explains the difference between a professional who is competent and doing okay and one who earns a significant income and generates lots of business is self branding.
Branding Fiasco -- Better Be Who You Say You Are!
Our experience offers great instruction into the concept of branding. Come with me on a recent "experience" and you'll see what I mean.
Communicate your Brand
A Great Brand Means Nothing if No One Knows about It
5 Steps for Developing a Tag Line for Your Product, Business, or Website
A tag line is the one or two line descriptor that often comes after a product logo or company name. It is one of those things that looks simple but isn't. Large companies pay advertising agencies a lot of money to develop tag lines for their companies and brands.
However, with some creativity and persistence, you can develop your own tag line.
Developing your Verbal
Logo
What do you say when someone asks, “What do you do?”
In this faced-paced, mile-a-minute world, you have only a few
seconds to get your message across. Mini-messages are ideal for
networking meetings, trade shows, interviews, investor meetings,
sales calls or anytime where you need to quickly promote your
business.
Create a Catchy Slogan to Attract Clients
Depending
on what you have to sell, there are prospects
all around you. But to capture their
attention and turn them into
clients, you need to "hook" them with a catchy slogan.
How To Promote Your Unique Business Identity or Brand
Your logo and tagline are valuable property. Make them a visible thread that runs through
all your promotions. Here are five great ways to get your brand name out there in front of
consumers.
Be Unique and Build a Brand
The essence of a brand is the mental imprint we plant on the minds of our market.
A brand creates feelings, emotions and an affinity to our products, services and companies.
Your Unique Selling
Proposition
Your Unique Selling Proposition is what sets your business apart from all the other businesses similar to yours. It's a specific memorable statement that describes the unique value of your business and creates excitement in your potential new customers.
Your Unique Selling Position
Very few understand what Unique Selling Position (USP) really is, what its significance is on your ability to sell, and most important, how to create one. It’s tricky and not something you learn overnight, but it is critical to the success of your business.
Co-Branding For More Traffic
The opportunity to promote your web site on the internet grows daily. Unfortunately, so do the number of sites that compete for product placement and web traffic. As a response to this increased competition, many savvy marketers are turning to co-branding to provide them with an edge over their competition. By participating in co-branding programs, these web marketers can provide more tools, resources and “sticky” content than their competitors.
Brand Big--Deliver a Great Experience
Your brand or any brand for that matter is the sum of all you do. It’s something you earn over time by how you behave and treat your market or customers. Your brand is the mental imprint that you plant in your market’s head.
Brand Smart---It's about the Relationship not the Transaction
The more you understand about how your buyers and prospects tick, the more likely you are to plant the desired brand in their minds and create a lasting loyalty.
Know Who You Are —And Your Brand Will Follow
Having a brand is powerful. It adds value to your balance sheet, attracts superstar employees and allows for greater profit margins. Your brand is like DNA. It’s your unique mental mark; the sum of all your
characteristics.
Brand Moi™, Make your Mark with a Personal Brand
A personal brand can deliver significant professional benefits and opportunities: command higher fees, earn more money, increase your market share and even enjoy a celebrity status.
Where Everybody Knows Your Name
Name recognition. That is the 'name' of the game. Every big corporation spends millions of dollars to obtain it. All the 'little guys' want it.
The Pret A Manger Brand
At the heart of the brand is passion.
How do they communicate this passion? Not through conventional advertising, but through their beliefs and their
behavior.
Build Your Business with Strong Brands
When you build trust, you build a great brand. If you can do that, then you will
build sales and create customers for life.
Pets.com: Branding Goes to the Dogs
You can only win if you add real value that customers can't get
anywhere else.
That's the essence of building a good brand on the Internet. The clever logo,
the sassy character, the cute slogan are merely brand assets that help to build
the brand. But so are the business plan, the competition and the realities of
the marketplace.
5 Steps for Developing a Tag Line for Your Product, Business, or Website
A tag line is the one or two line descriptor that often comes after a product logo or company name. It is one of those things that looks simple but isn't. Large companies pay advertising agencies a lot of money to develop tag lines for their companies and brands.
However, with some creativity and persistence, you can develop your own tag line.
The Two Sentence Advantage
I call it The Two-Sentence Advantage. You'll be heard if you stand up and
introduce yourself in two succinct sentences -
who you are, who your company is and what services your company
offers.
E-Sigs That Work
Does your email signature contain a humorous quip or a
philosophical quote from a dead poet? If yes, you're wasting a wonderful
opportunity to promote your business for free!
Effective Promotion With the Use of Signatures
Are you looking for an inexpensive way to promote your freelancing business? The email signature is a very powerful and reliable method of marketing your services,
and FREE! Not only would I recommend the use of signatures, I am telling you that signatures are vital to the growth of your business.
Don't Dare Brand Your Business because you may lose!
Brands are almost like life: They offer a point of view, hand on hand relation with your customers, statement of truth and carry a tune. Personal ties with your brand reflect an opinion about you company.
9 Keys to an Effective Logo
Many small companies do not invest in a professional-looking logo. But the right logo, with the right characteristics, will boost your visibility, credibility and
memorability - which means more business for you!
Brand Recognition
While many people maintain that the Internet creates a level playing field with the larger companies, brand recognition is often overlooked.
Brand Your Consulting Brilliance
There’s an old adage, “Perception is reality.” Simply stated, the perception of a brand lies in its ability to influence a client’s behavior. When you have successfully branded your business, in the client’s eye there is no service in the marketplace quite like your service.
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