When you first think about starting your business there is a lot
of excitement and hope. However after the first rush of
adrenalin, you realize that you are not as confident as you
thought you were. Nagging doubts about your ability to achieve
success start to creep in and you find yourself getting
This does not have to be, if you are aware of the common mistakes
new entrepreneurs make and how to fix them. Here are some common
Lack of confidence, is a common feeling when
aspiring entrepreneurs first begin. You need to position yourself
for success and be determined to succeed. If you want to do
something and you decide on it, do not let anything hold you
back. You need to be serious about changing your financial
situation and be prepared to do whatever it takes to be
Not establishing your business concept:
Many people rush into a
new online business without giving due thought to their actual
concept. You should and must have a very clear picture of what
your business represents and the products or services you will be
offering. It is important to establish your USP-unique selling
position. This will allow you to not only penetrate your market
but set you aside from your competition and brand your business
in your potential customers eyes.
Not researching your market before you launch your product or
join affiliate programs.
Before you develop your product or join
affiliate programs it is very important to do your market
research. Analyze your most wanted customers and make a thumbnail
sketch of them. You will then know exactly what products they
need and where to market to them.
This is one of the biggest mistakes you can make and
many entrepreneurs do this. Without a plan you are like a driver
trying to get to their destination without a road map. You will
not be focused on what needs to be done and will very likely fail
in your business. Make a timeline plan with goals to be achieved
in 3 months, 6 months and 1 year. Then work in methods to achieve
them. When you have a plan with milestones you will be able to
focus on a few goals at a time and have the satisfaction of
achieving them. You will see your business develop and go forward
to success with a proper business plan.
Another serious mistake is not developing a proper
budget for your business. The golden rule is never let your
business run out of money. One of the biggest reasons for failure
in business is poor business management. Always keep your
business expenses separate from your household budget. Make 2
accounts at your bank, one for business and the other for your
household expenses, and be sure not to borrow from one to
Decide how much you can reasonably afford every month for your
business. Do not starve your business, but at the same time do
not spend more than you can afford. Your business will not
usually be in profit for the 1st 3 months. Make sure you make a
proper business plan of where money will be spent and keep good
Not researching the program you want to affiliate for, or the
Network marketing program you are considering joining.
you need to join a new program always check it out carefully
before you join or spend your hard earned cash. You can check it
out yourself, plus ask on the business forums. There are many
savvy people here and it is unusual to find a program that nobody
Finally last but certainly not least, do not quit your
business no matter what. A business can take from 3-6 months to
realize a profit and it is very important to budget for this and
not to quit. You will get some bad days when it seems as if
everything is going wrong and you will feel like giving up but do
not give in to this attitude. Too many people quit their
businesses when success is just around the corner.
Give yourself some time and remember to keep your attitude for
success, always be determined to succeed. Keep these points in
mind and be ready to take on challenges. In this way you will be
poised for success and be able to avoid these common mistakes.
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Cheryl Miller is an entrepreneur specializing in niche markets.
For more information about magnetic badges and how they can help
you promote your business, please visit
Cheryl is also the publisher of the Magnetic Marketer Newsletter