By Livvie Matthews
Recently I was invited to give a seminar on "The Information
Age and Making Money". It was a very interesting time
with a lot of questions being asked about online marketing
and getting started.
One question that was being asked, several times but in
different ways, related to finding information products
and selling them.
In fact, one person asked the question how could she find a
product she could "fall in love with and could sell". My
response was maybe she had her priorities reversed.
Instead of trying to find a product TO love, my suggestion
was to find what she ALREADY loved, was passionate about
and to create the product to sell. This gave a whole new view.
Products are extremely easy to find, good information products
could be a little harder. But the best information product to find
and sell is the product you create yourself.
You are a walking source of information. It may be your job,
your hobby, your profession or career. It could be your
favorite past time or digging for your family tree. The point is
there are people who would like to know the information
As I mentioned in the seminar, one of the quickest and
easiest ways to create an information product is in the
form of an information tips booklet. These little quick and
easy booklets are usually about 16 pages long and contain
individual tips pertaining to your information.
In addition to being easy to put together, they are extremely
easy to create. Creating them as a pdf or exe file for
automatic download is the easiest way to get your
information out to your buyer/reader.
To start, just jot down short bits of information on your topic.
The how-to's, the ins and outs, the nuts and bolts...the
Don't worry about them being in order, that will come later.
Page or section titles will come later as the information
begins to form. The main thing is to get your information
on "paper" or in your computer.
Make each of the tips independent of the other so that
when a tip is read it is a complete statement. Be sure
to keep your tips short and to the point. Readers like
information to be quick, after all we live in a society
of "instant gratification".
This will allow your readers to pick up your booklet at
any time and by reading one of your tips, has picked up
a valuable piece of information.
This could be information they already knew and just
confirmed it, it could be something completely new, or
it may be an extension for something they already knew,
but now they know a little more about it.
Once completed, just convert your information into a
pdf or exe file for download. Pdf is my preference since
you can market to both Windows and Mac users. Exe
files can only be marketed to Windows users.
People want information and they want it now! There's
nothing wrong with finding and selling other people's
products for a percentage, but creating your own products
gives you 100% of the profits.
Your information product can be in the form of a report, a
booklet, or an e-book. It can be a "freebie", a bonus for
subscribing, or can be sold for a fee.
Once you create your product, see how many different ways
you can produce and market it. In addition to an e-book, it
could be a printed book(let), put on CD, made into an audio
tape, sectioned into an e-course or even made into a class
to be taught online and/or to be taught at your community
college. Only you limit how it can be marketed!
Before you invest hours and hours looking for that
information product you can love and sell, spend a little time
researching your own information. Information you already
have, information you already know about, information you
already give people when they ask you "how to do....."
It's like the man who loved diamonds, sold his home and
went looking for diamonds in distant lands the rest of his life.
Problem was the diamonds were in the backyard of the
property he sold. The diamonds were right there, all the
time, right in his own backyard!
Where are your diamonds? Step back, take a deep breath
and look in YOUR backyard. You just might find your "love"...
when you look in all the right places!
Is Opportunity Knocking at Your Door Right Now?
Opportunities come disguised in many forms and shapes. They may
come disguised as hard work, hardships, difficulties and
obstacles. When you see them as opportunities and take them, who
knows where you may end up?
Enjoy your business
Choose a business you love, because if you enjoy what you do.
you will never think you work hard.
4 Tips For The Successful Businessman
A businessman can learn a great deal from
bald eagle that embodies not only beauty, strength and
freedom but that possesses also the essential conditions and
abilities to survive.