Business Owners: No time to work on your business?
Here's a solution you
haven't heard before
by Kendall SummerHawk
It isn't lack of opportunity that keeps business owners from greater profits;
it's lack of time. Overwhelmed with the day-to- day details of running a
business and delivering a service, most business owners end up spending
little time doing what they do best. The result is not only lost
opportunities, but a growing sense of frustration.
isn't to add more hours to your workday, or more workdays to your week. In
fact, working more can easily result in diminishing - not greater -
return. It isn't another time management system either. The solution is
turning your notion of how you spend your time on its' ear. The solution
is in understanding and accepting what your role in your business really
The Chief Cook and Bottle Washer trap
For example: if you're
juggling marketing, service deliver, support, administration, then you're
assigning yourself the role of "Chief Cook and Bottle Washer." You're
working in your business, not on it. It's unlikely you're using your
unique talent and your business, not to mention your peace of
mind, is suffering because of it.
Let's take a quick look at a very
different way of perceiving time and your role in your business. As a
business owner, at any moment of any day, you are spending time in one of
these four areas:
This is your chance to rejuvenate.
Free time is spent on anything but work. It doesn't matter whether you're
watching a ball game, playing in the park with your kids, volunteering, or
just gazing out the window, free time is purely restive, enjoyable,
and rejuvenating. Working on weekends or taking few free days robs you
of valuable time needed to renew and recharge.
Creative or Thinking
This is where innovation occurs. New ideas pop into your head
as if by magic. This is time spent on creating new programs, designing new
products, or innovating how you do what you do. Creative time is working
on your business, not in it. The renewing effect of free time generates your
ability to be creative and think about your business. Sadly, most
business owners spend precious little time creating or thinking
about their business.
This is where your service or
product delivery takes place. It may be coaching, consulting, selling -
whatever it is that your business provides. It can also include
marketing, networking, and speaking. Creative or thinking time generates
your ability to get results. Getting results means working in your
business, not on it. Most business owners find themselves spending the
lion share of their workweek getting results. On the surface this
makes sense. However, it's really a trap. Get caught in it and
at best, you'll have a practice but never a real, thriving
This is the mechanics of running your
business. Activities like billing, bookkeeping, posting articles, etc.
Getting results generates administrative tasks that have to be
performed. Once again, most business owners find themselves overwhelmed
and stifled trying to keep up with the administrative duties
of their business. Administrative tasks are definitely working
in your business, not on it. Administrative tasks, properly
taken care of, generate the ability to have quality free time,
starting the cycle over again.
You Thrive When You Use Your Unique
Where do you spend most of your time? What area is
getting shortchanged as a result? Imagine spending 80% of your
time using your unique talent. What you would accomplish would
probably astound you!
Here's a coaching request: rate how much time
you spend in each of the four areas. Use zero for no time at all, five
for some, and ten for a lot. Now fast forward and think about the
end of the year. You're celebrating with your loved ones
and toasting your success. How much time are you spending in each
area then? Write down those numbers next to each time area.
The difference is where you have the opportunity to redefine your role
in your business and create extraordinary outcomes.
Now it's your
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Kendall SummerHawk © 2004 All Rights Reserved.
Are you running your business or is it running you? Kendall SummerHawk,
Certified Business Coach, author, speaker Create a champion business and
ride into the winner's circle! Innovative "Horse Wise" business makeover
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