This is the marketing plan of____________________________
I. MARKET ANALYSIS
A. Target Market - Who are the customers?
1. We will be selling primarily
to (check all that apply):
| |
Total Percent
of Business
|
| Private sector
|
|
| Wholesalers
|
|
| Retailers
|
|
| Government
|
|
|
Other
|
|
2. We will be targeting customers
by:
| Product line/services.
|
We will target specific
lines ________________
|
| Geographic area?
|
Which
areas? ___________________________
|
| Sales?
|
We will target
sales of ___________________
|
| Industry?
|
Our target industry is
____________________
|
| Other?
|
______________________________________
|
3. How much will our selected market
spend on our type of product or service this coming year?
$________________
B. Competition
1. Who are our competitors?
NAME ________________________________________
ADDRESS _________________________________________
_________________________________________
Years in Business
___________________
Market Share
___________________
Price/Strategy
___________________
Product/Service
Features
___________________
NAME _________________________________________
ADDRESS _________________________________________
_________________________________________
Years in Business
____________________
Market Share
____________________
Price/Strategy
____________________
Product/Service
Features ____________________
2. How competitive is the market?
High
____________________
Medium
____________________
Low
____________________
3. List below your strengths and
weaknesses compared to your competition (consider such areas as
location, size of resources, reputation, services, personnel,
etc.):
| |
Strengths
|
Weaknesses
|
| 1 |
|
|
| 2 |
|
|
| 3 |
|
|
| 4 |
|
|
| 5 |
|
|
C. Environment
1. The following are some important
economic factors that will affect our product or service (such
as trade area growth, industry health, economic trends, taxes,
rising energy prices, etc.):
________________________________________________
________________________________________________
________________________________________________
2. The following are some important
legal factors that will affect our market:
________________________________________________
________________________________________________
________________________________________________
3. The following are some important
government factors:
________________________________________________
________________________________________________
________________________________________________
4. The following are other environmental
factors that will affect our market, but over which we have no
control:
________________________________________________
________________________________________________
________________________________________________
Next Topic: PRODUCT OR SERVICE ANALYSIS
