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Design Your Business The Way You Want
By Wendy Hearn

Whether you're starting a new business or developing an existing one, if you want to build it up, first you need to design it. This design should not only attract success but 'fit' for you personally. Instead of molding yourself to fit your business and conform to a particular way of doing business, you can design your business so that it is unique to you.

If you think you can't design your business the way you want it to be, it's possible that conventional thinking and some of your ingrained beliefs are getting in the way. Most things are possible. You just need to shift your thinking out of the box and look for possibilities. Force-fitting yourself into how you think your business 'should' be will often result in discomfort. It's like being a square peg in a round hole. Instead, design your business to be unique and personalized to you so that it enhances your life, instead of torturing you.

Too many people go into business for themselves and then find that somewhere down the road they've lost a big part of themselves to their business. The reason may be the long hours they're working or they feel stuck and frustrated by how the business has turned out. Whatever stage you're at with your business you can choose to design it the way you want. On a blank canvas, lay out the foundations, the structures and the finished result. A key to designing your business is to get in touch with your authentic self, focusing internally and trusting yourself, then identify what you truly want from your business. When you've got it designed, you'll be ready to take the steps towards making your business as you see it. You'll need to go to work on your business, not just be working in it, to fulfill this design. Working on your business means you must stop regularly, take a couple of steps back and look at the whole of your business objectively. This gives you an opportunity to assess, evaluate and identify new improvements, possibilities and ideas.

Designing your business is more than a business plan; it's also about how your business is integrated with your life. Designing your business requires it to be in alignment with your values, and your personal vision, mission and purpose. It needs to support your creative productivity; it needs to compensate you for what you're best at. The design needs to include your business aims, the ideal way in which you want to operate, as well as the preferred clients you want to work with and the roles and responsibilities you ideally want to carry out yourself. As you're on the road to growing your business in such a way that it fulfils your design, there may be some choices you need to make along the road that aren't ideal. For example, you may need to do some of the work that, in a perfect world, you don't want to do, but if you have the design already in place, it gives you a clear idea of your aims.

Your business can be the way you want it. First make the choice, design it ideally for you and then follow through consistently with inspired actions to transform the design into reality.

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Copyright 2003, Wendy Hearn. All rights reserved.

Wendy Hearn works with business owners, professionals and executives to discover and unlock their own inspiration, to effortlessly take the actions required to have the success they desire. To receive Wendy's free newsletter, send an email to: newsletter@w...

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