Joint Ventures Can Help You Reap Big Profits
By Gauher Chaudhry
Joint ventures are one of the most effective marketing
techniques being used by Internet marketers today. Joint
ventures are where different parties pool each others marketing
resources together to achieve a profitable outcome. Joint
ventures usually benefit both parties more than if each party
had attempted to do the marketing campaign on their own.
One the first joint ventures that I got involved in was for my
first ebook "EZ Money With
Ezines." There were literally thousands of individuals I wanted
to reach, but I knew that I would need help in reaching all
What did I do?
I contacted a number of other ezine publishers and asked them to
review my ebook. If they liked the ebook, I asked them to
endorse it in their next ezine and they could keep a nice
percentage of the profits made from any ebook sales.
Endorsements are one of the most powerful marketing tools that
can be used to promote a product or service. An endorsement is
simply when a person talks or writes about a particular product
or service in a favorable manner and recommends that you buy it
at the end of the endorsement.
The reason why endorsements are so powerful is because they come
from someone that is trustworthy or who has developed a
Most of these ezine publishers that I went into a joint venture
with had developed trusting relationships with their
subscribers, so I knew that if they endorsed my book to their
lists, it would generate many sales.
The response to written endorsements for a product or service on
the Internet far outweigh those from classified ads. You don't
need someone famous to endorse your product or service on the
Internet. You just need to find someone who has developed a good
If you can get into a joint venture with other people who will
endorse your products or services, you can quickly watch your
sales skyrocket to the roof. If you have a product or service,
give it away free to the people who have developed a good
reputation and can reach thousands of people. Ask them to
endorse your product or service if they like it and offer a
share in the profits. The publicity you will get will far
outweigh the cost of the your product or service!
Forming these joint ventures worked well for me and I will
definitely contact these same ezine publishers when I release my
other ebooks that are in the works.
A new joint venture that I am working on is trying to link up
web publishers with web advertisers. My company has developed a
site where advertisers can bid on
keywords and text links.
But in order to generate traffic or clicks to BulletBid.com, I
recruit web publishers to put text links and search boxes on
their web sites. I offer them a fixed fee for every text link
click or search from their search forms. I basically work as
the middle-man between the advertisers and publishers.
You can consider it a three-way joint venture so that all
parties win in the end. The advertiser gets targeted visitors,
the publisher receives advertising revenues and I receive a
commission for providing the service between both parties.
I have only touched on two types of joint ventures (endorsement
and brokering), but there are still many other types of joint
ventures that you can participate in (i.e. advertising co-op).
Don't underestimate the power of joint ventures as they could
finally be the key to your online success.
Copyright © 2009, by Gauher Chaudhry
Gauher Chaudhry is editor of Cool Cash Ezine. You can subscribe by sending
an email to firstname.lastname@example.org with "sub-art" in the subject.
Join Gauher's two-tier affiliate program by promoting his latest book "EZ Money
With Ezines." Gauher teaches individuals how to make thousands of dollars in
the ezine publishing business! http://www.ezmoneywithezines.com
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