By Russ Shearer
Once you have done your first successful Joint Venture, you
will be on the lookout for other such arrangements and will
begin to develop an entire network of Joint Venture
partners.
Sometimes it seems that there are enough products to last a
lifetime - that everybody and his brother is coming out with
a new book or piece of software, but...
As many people as there are creating new products, there are
thousands more trying to successfully promote them. So I
thought today, I would address an important issue,
specifically for that segment of readers.
An important tip for endorsers...
Be SELECTIVE in the Joint Venture deals you participate in.
DO NOT sacrifice your credibility by promoting a product
that you aren't convinced has value. In other words, believe
in everything you promote. If you recommend everything that
has the potential to put some money in your pocket - you run
the risk of destroying your credibility, and losing the
privilege of contacting those on your list that had been
responsive customers.
As long as your customers know that you will not recommend
just anything for a profit, they will continue to respect
your opinion and seriously consider your offers. That is
why you should insist on all your JV's being of the highest
caliber.
Know your audience. Try to find products and services that
would really help your customers and offer the owners a JV
deal. Ideally it will be something you already use or have
read and have first-hand knowledge of.
If you are approached by a product owner to promote their
product - insist on a copy of the product so you can review
it ... and take the time to do so!
If you are new to this, and product merchants haven't found
you yet, you'll be in the position of having to search out
products to fit your market, and you probably shouldn't even
approach the product owner, until you have that first-hand
knowledge of the product. That means you will have to
purchase it. Then, if you really like the product, you can
approach the owner with an enthusiastic offer. I have
purchased products in the past simply to determine if they
were everything they should be, and if they really fit my
target audience.
If you do really like something, there is absolutely no
reason you can't approach the owner and ask them if they
would be interested in letting you sell it to your list for
a split of the profits.
Your First Product:
You may even be able to find a product that hasn't even seen
the light of day! Let's say you find a product that has no
affiliate program. Either the owner is trying to sell it on
his own from his website (with little or no traffic), or
maybe they haven't even considered the prospects of selling
online.
You might even find a website that has a lot of original
information available on the web pages - totally free! This
might just be the birth of your own product. Just look what
you might be able to do with this.
Here's a true story, and it turned out to be very easy to
do.
A member of our forum found a website in the auto repair
field, where the owner of the site was busily defining
himself in a niche and enjoying the spotlight of having
become a recognized "expert" in a couple of related forums -
but he was giving everything away!
He had detailed, annotated photos with step by step repair
instructions, and a gleaming reputation - so everyone wanted
his information and he had plenty of traffic based on his
reputation on the forums. The only thing anyone ever
complained about was the verrrrry slow page loads, because
of the intense graphics.
Long story, short. The member offered to "productize"
everything that could be organized from his web site, onto a
CD. All of the valuable information on the web site was
replaced with a sales page and a PayPal "Buy Now" button.
The owner provides the traffic, maintains the PayPal account
in his name, handles order fulfillment (burning the CD,
shipping it internationally), and hosts the web site. The
endorser compiled the product (from existing material), and
wrote some sales copy. Now he does nothing but split the
profits on a product that the owner sells for $29.95.
In this case, the result was a physical product that
required shipping. You could do the same thing, but create
a downloadable product from someone else's material. You
both win.
Related Articles:
Leverage Your Way to Profits With Joint Ventures
How do you identify a good
Joint Venture situation? How do you structure the
partnership so that everyone wins? How do you approach a
potential Joint Venture partner?
Joint Ventures: What the? Why me? How to?
An overview of what a Joint Venture is, and how YOU can set one up.
Faster Sales With Joint Ventures
What is the quickest way to making fast profits on the Internet?
Setting up joint ventures with established Internet marketers
could be your key to real profits.
