By Charlie Cook
If you could just remove the biggest obstacle to
marketing your business, you could attract more clients
and grow your revenue.
At times, no matter what you do your marketing is stuck and
you're not attracting new clients quickly enough. It doesn't
seem to make a difference how much time or money you put
into it, its like you are driving in slow motion. You just
seem to be spinning your wheels and not getting any
traction to move your business forward as quickly as you'd
What is it that's keeping you from growing your business
and your revenue?
IS THE ECONOMY LIMITING YOUR BUSINESS?
unlike many large corporations that get hammered by
economic trends, independent professionals and small
business owners don't need mass movements of clients to
be successful. Most small businesses need a few hundred
or few thousand clients to do very well. You just have
to do a better job of marketing than your competitors
to bring them in.
IS THE LACK OF MONEY TO SPEND ON MARKETING
LIMITING YOUR BUSINESS?
The most successful
independent professionals spend very little on
marketing relative to profits. They utilize email,
referrals, and other marketing tactics to get attention,
build trust and attract clients.
IS THE LACK OF TIME THE PROBLEM WITH YOUR
If you run your own business, there is never enough
time in the day to accomplish everything you need to
do. But the people who make the time for marketing see
their businesses grow.
Let's face it; your biggest marketing obstacle is you: your
perceptions/ attitudes, behavior and organization.
Common problems that may be holding your marketing back:
* Not enjoying marketing yourself and your business.
* Not having a marketing strategy or plan.
* Not integrating marketing into your daily schedule.
* Taking over two minutes to describe how you solve
* Spending too much on promotional campaigns without
testing your copy or inexpensive tactics first.
* Talking too much and not listening to prospects.
* Not giving away helpful ideas to prospects in order to
build trust and establish yourself as the expert who can
solve their problems.
* Not regularly contacting prospects.
* Forgetting to provide prospects with offers they can't
Are you stuck by your own thinking, your behaviors or your
perceptions about your marketing and what is or isn't possible?
GIVE YOUR MARKETING A CHANCE
The good news is that if you are your biggest marketing
obstacle you can easily become your biggest marketing
asset. Take the following steps to change your marketing
behaviors and perceptions and give your marketing a chance.
Goals - Write down goals for your business and for your
marketing. Studies show that people who commit to written
goals are more successful, often making ten times as much
money as those who don't.
Knowledge - Leverage all you know about your business to
provide prospects and clients with a steady stream of ideas
they can use. In this way you demonstrate your expertise
and stand out from the competition.
Money - Spend as little as possible on marketing, but do
expect to spend money relative to the returns you
anticipate. For example if you are an independent
consultant and want to grow your business to two hundred
or three hundred thousand dollars in revenue per year you
will need to spend some money on your marketing effort.
Time - Schedule a meeting with yourself every week to
review your marketing strategy, look at what is and isn't
working and write your next ad or article. Your most
important job is to market your business and then to
deliver the services and products. Make sure the way you
spend your time reflects this.
Get out of your own way to improve your marketing and
attract more clients. Change your marketing actions and
perceptions. If you don't have it, get the marketing
knowledge you need and make good use of the time and
money you do have. When you remove the obstacles to
your marketing you'll find your business gaining traction
Marketing Concepts Explained
The marketing concepts can best be explained by the following article.
Niche Marketing - How to Find Your Perfect Niche Market
If you don't find a niche market for the product or service
you offer, you will have a difficult time being successful.
How do I get started with my marketing?
Here are 5 strategies you can take to get
started marketing your business or re-vitalize your existing
marketing. These 5 strategies have been used by entrepreneurs
over and over again, with these consistent results: greater
confidence, energy and enthusiasm for marketing, AND more