By Al Martinovic
Did that headline grab your attention?
I have experimented with many
different headlines on my
sites and found that you can take the
same sales letter
yet your sales will increase or decrease depending on
the headline you are using.
That's nothing to sneeze at! Your headline can
literally make or break your advertising campaign.
The headline is the most important part of any sales
letter. It has to grab your prospects attention by
dangling the proverbial carrot in front of them to suck
them into your main sales copy. It literally is like an
ad for your main ad.
The key to writing headlines for a particular sales
letter is to write down as many as you can. Try
different variations and combinations until you find
the one you like best.
Then test, test and test some more! Just the addition
of one or two more words in a headline can literally
skyrocket your sales. Keep testing until you've created
a headline more powerful than a vacuum cleaner!
What I also like to do is to keep a swap file of the
headlines I like. I pay attention to headlines in
newspapers, magazines and especially the tabloids and
when I find one I like I put it in my swap file.
I don't copy the headline word for word but instead I
create a fill in the blank approach for future use.
For example I came across a headline that read:
The ugly side of beef, what health officials won't tell
you!
That headline really caught my attention. So I put it
in my swap file as:
The ugly side of ___, what ___ won't tell you!
I can then fill in the blanks for whatever purpose that
headline may suit me for future use, which then becomes
the title of this article:
The Ugly Side Of Internet Marketing, What The Gurus
Won't Tell You!
Creating a swap file of good headlines can do wonders
for your bottom line so start focusing on headline
writing today!
You will find that headlines are important in almost
every online endeavor you are embarking on...from
websites, to emails, to classified ads, to article
writing, to pay per click search listings and more...
Do not underestimate the power of a headline!
Related Articles:
8 Tips for Writing A
Knock-Em Dead Headline
There are so many elements that play a very important part in every ad, sales letter, brochure or any piece of business communication that you write. And one of the most important elements is the headline.
The headline of your piece will either makes your reader so excited they'll want to read the rest of your ad, letter etc. or it will make them switch off completely.
How to Capture and Captivate Attention!
Our attention span on the Internet is enormously short. You only have a fraction of a second to capture a reader's attention. Unlike the different steps one must follow with a direct mail piece, your web page headline is the first thing they see.
How To Test Your Headlines Without Spending A Fortune In Advertising Fees
Headlines are the most critical part of any marketing
campaign. Don't put money into any advertisement without
first testing the Headline.
