Have you ever given a stack of your business cards to friends or customers for them to distribute? How often do you think the cards actually get distributed? I don't leave anything to chance. In the hairstyling business, with each haircut, I always gave my clients three of my business cards. "One for you, two for the next two people who tell you how good you look."
Two to three cards are easier, and more likely to be given out than a handful. You're asking your clients to give your card only to those who ask about his/her haircut. Even if you don't have a hairstyling business, how can you make this technique work for you?
I cannot stress enough, keep talking, reading, studying marketing till your head hurts. Don't expect to remember or even use all that your hear or read. However, you'll find a few of those ideas can be adapted successfully just for you and your business. Remember life is a series of sales situations. No matter how successful your business is, don't stop marketing. You have to keep convincing your customers that with you they will get the best deal and memorable service.
Developing your Verbal
What do you say when someone asks, “What do you do?”
In this faced-paced, mile-a-minute world, you have only a few
seconds to get your message across. Mini-messages are ideal for
networking meetings, trade shows, interviews, investor meetings,
sales calls or anytime where you need to quickly promote your
E-Sigs That Work
Does your email signature contain a humorous quip or a
philosophical quote from a dead poet? If yes, you're wasting a wonderful
opportunity to promote your business for free!
The Two Sentence Advantage
I call it The Two-Sentence Advantage. You'll be heard if you stand up and
introduce yourself in two succinct sentences -
who you are, who your company is and what services your company
San Francisco-based executive speech coach and award-winning
professional speaker on Change, Customer Service, Promoting
Business, and Communication Skills. Patricia Fripp, CSP, CPAE offers
fresh, usable ideas on getting, keeping and deserving customers. She
is Past-President of the National Speakers Association,
author of Get What You
Want! , Make it So You
Don't Have to Fake It , articles,
numerous video and audio programs on presentation skills, marketing, sales, customer
service, leadership, team building and more! PFripp@fripp.com, 1-800 634 3035,