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Copy Writing

Get More Sales With Your Sales Messages
You can get more sales with your sales messages by making sure they always include the following 7 key features.

Get Specific with Your Pitch Letters
The query letter is your sales tool. What you include in the letter should only be your best so that editors cannot turn down you or your idea.

Ten Stories That Can Sell Anything
Advertising is all about telling your marketing story: a story that your audience can relate to, so that it builds confidence and credibility in your ability to deliver your product or service.

Boost your selling power with your call-to-action phrases
Is there something missing from your marketing material? If you don't have a call-to-action phrases, you're missing an essential component to great copy.

What Are 7 Psychological Triggers That Make People Buy?
Did you know that there are seven psychological techniques that literary persuade people to buy? When I first used them in my sales letter I increased the response rate by 257% overnight!

Using Emotion for Persuasion
The use of emotion adds persuasive power to messages, by adding a personal element that demands more involvement by the reader or listener.

Psychological Tricks in Selling
Whether you are a Real Estate agent selling multi-million dollar homes, or a worker trying to sell your boss on the idea that you are a valuable employee, everybody is selling something. So it would be wise to learn these secret tricks and use them to achieve your own personal success.

How to Trigger a Successful Sale Through the Power of Psychological Triggers
Knowing the subconscious reasons why people buy, and using this information in a fair and constructive way, will trigger greater sales response -- often far beyond what you could imagine.

Storytelling - The Great Motivator of People
What truly moves us as human beings, what prompts us into action, is emotion. Imagination is the conduit of emotion and well- crafted storytelling carries the imagination.

Customers Buy When They Feel Good
Prospective customers will not buy unless they feel good about you, your company and your product or service. Here are 4 simple ways you can stimulate their good feelings ...and motivate them to buy.

Dramatize The Emotional Reward To Increase Your Sales
People rarely buy things for logical reasons. They buy things for the emotional reward it gives them. Later, they look for logical reasons to justify their purchase. That's why those new car buyers paid so much attention to the ads for their make of car AFTER they already bought it. You can apply this principle to get more sales from your promotions. 

How to produce an effective ad and get results
One of the first skills anyone new to business has to master is the art of writing an ad. To promote a product or service we need to advertise and for this we need a well written power- packed ad. Its a lot more difficult than it seems.

8 Common Marketing Mistakes
Advertising can be one of the fastest ways to market and grow your business or it can be one of the quickest ways to go out of business. With the right ad you can attract clients to your business and increase your profits. With the wrong ad you can spend your way into bankruptcy.

How To Write An Effective Advertisement Copy: 22 Ways To Increase The Pulling Power of Your Ads
Great copywriting is about knowing who your prospect is, what they need, what they REALLY want and how your product will give it to them. Like any piece of written material, your ad should have a title, a beginning, a middle and an end. 

10 Ways To Electrify Your Copy And Pull More Sales!
Electrifying, razor-sharp "bring in the money" sales letters and ads can be yours when you follow these simple rules.

Power Phrases Increase Your Sales
Use the information in this article to develop power phrases for your products and services. Then include those power phrases in your web pages, sales letters and other marketing and sales messages. They will immediately increase your sales.

How to Harness the Real Power of the P.S.
A well written P.S. following your signature is your last chance to influence your prospect favorably and close the sale. If it isn't as strong as possible, these prospects may toss your letter aside or click to another website.

8 Tips for Writing A Knock-Em Dead Headline
There are so many elements that play a very important part in every ad, sales letter, brochure or any piece of business communication that you write. And one of the most important elements is the headline. The headline of your piece will either makes your reader so excited they'll want to read the rest of your ad, letter etc. or it will make them switch off completely.

How to Grab Attention with Your Headlines
Headlines are the first thing your prospects read. Four out of five people determine whether they keep reading to learn about your products and services on the basis of your headline.

How To Test Your Headlines Without Spending A Fortune In Advertising Fees
Headlines are the most critical part of any marketing campaign. Don't put money into any advertisement without first testing the Headline.

How You Can Be A Creative Ad Writer
One of the areas we need to be creative in is our ad writing. Ad writing is an applied skill, it is an art, and it is a science. It doesn't happen over night, ad writing takes a lot of practice, and a lot of learning to do before you get good at it.

Strangely Powerful “Visual Impact” Technique For Writing Stronger Sales Letters!
Imagine sitting down at your computer, and with a few keystrokes, creating a stronger sales letter that immediately captures your prospects attention, creates a visual image in their mind of them having great success with your product, and then gets them so fired-up about your offer that you nearly close the sale in two or three paragraphs. In a moment, I’ll show you exactly how you can do this for your sales letter.

I Almost Flunked English But Went On To Make Millions of Dollars Writing Sales Copy
The most important lesson you must remember is this: If you learn nothing else but the proper use of psychological principles in writing sales copy, you will always make more money than you'll ever need.

5 Deadly Effective Sales Letter Profit Boosters You Can Use Now!
If you can take a desired benefit, turn it into something that can only be obtained through you, then I guarantee your sales will increase dramatically.

How to Turn More Prospects into Paying Customers
How would you like to double the number of new leads or customers you generate each month, without increasing your advertising budget? The secret is generating a higher response from the dollars you're already spending.

How to Capture and Captivate Attention!
Our attention span on the Internet is enormously short. You only have a fraction of a second to capture a reader's attention. Unlike the different steps one must follow with a direct mail piece, your web page headline is the first thing they see.

What's Your Visitor's UPA?
The psychology behind UPAs (unconscious paralleled assumption) is simply this: it's based on the fear of making bad decisions. Why? Because human nature dictates: we have a tendency to seek out the negative in whatever it is we are considering so to ensure that the decisions we are making are good ones.

What's Up With That 'UPA'?
We think in relative terms. And your copy must work to appeal to this behavior. The last thing you want to do is confuse your prospects. If they are, they'll click away. Fast.

Mysterious Mind-Twisting Psychological Copywriting Techniques!
Physiological techniques can be used to boost response, generate more leads, and bring in a fast rush of profits. Some killer techniques for using mind-twisting power on your prospects is covered in this articles.

The Ugly Side Of Internet Marketing, What The Gurus Won't Tell You!
The headline is the most important part of any sales letter. It has to grab your prospects attention by dangling the proverbial carrot in front of them to suck them into your main sales copy. It literally is like an ad for your main ad.

Four Secrets that Cause People to Buy Advertising
The structured sales approach to advertising is all about knowing the market, knowing the competition, and becoming an expert on the needs of the reader.

How To Turn The Biggest Skeptics Into Eager Buyers
When making a purchasing decision, people have their "rip off radars" on high beam. They want to be sure they're not going to get ripped off, AND they want to be sure they're going to get the absolute best return on their dollar.
Here are some ways to dissolve skepticism and prove your claims.

Increase Your Sales With Personalized Messages
Start personalizing your communications to prospects and customers. It will substantially increase the response you get - without increasing your costs.

Communicating Value
Effective sales professionals know the importance of communicating value. Budgets are tighter. Business customers are being asked to do more with less. Decisions are increasingly less on WHERE to spend the money and more on WHY we need to spend the money.

For Premium Pricing, Engage the Emotions
Today's consumers are skeptical of marketing smoke and mirrors and demand true quality and functionality from premium products and services.

A Sad Truth That Makes You Rich
The sad truth is that people can be persuaded to buy when you intentionally expose the weakness of your product.


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